Prototyping hardware can be long and difficult. The number one thing hardware companies need to be sure of is that there is a vibrant and existing market for their product. This concept site was built so that this small hardware company could quickly explain their concept and gain critical feedback through customer development interviews.
Gimp hat tip: Toni Ferreira
RealMassive is a commercial real-estate marketplace. A large product was being built, however, the company needed the ability to capture interest and blog publicly before the launch of the main product. Wordpress, with its many plug-ins and easy blogging allowed RealMassive to accomplish all its early marketing goals.
This project required both a re-imagining of the business' logo and identity, as well as a redesign of the website. The identity was meant to convey a morning sunrise while maintaining a professional look. The website needed to convey complex business services while capturing high-quality leads.
This project was a complete design and build of a rental marketplace. Functionality was required for listing, searching, reserving, and payment. Working with a development team, the project took four months for a first prototype. Multiple iterations continued including SEO, marketing, streamlined payments, and supply-side mechanisms tapping into Craigslist for users.
Operations hat tip: Stan Markuze
The MIT Regional Entrepreneurship Acceleration Program brings together change makers from who want to accelerate their local entrepreneurial community. This project required extensive management of a development agency in order to ensure our technical goals were achieved.
Development hat tip: Genuine Interactive
For restaurant owners, websites are often the last item on a long list of to-dos. Such was the case for new owners Miles and Icy Donnelly in 2009 when they inherited a truly bad restaurant website with their new restaurant acquisition. They only needed to the basics, but they needed it done cleanly and optimized for a fast web experience.
InDesign hat tip: Leticia Landa
This company's mission was to redesign receipts for the benefit of both the consumer and company. Beautiful design in receipts meant a few things: open space, clear typeface, and easy location of key pieces of data including price, shipping, and customer service. Receipt redesign for companies gave them opportunities for displaying smart advertising to potential repeat customers.